Pitching

During my time at Merkle, I had the opportunity to work on a wide range of pitches for new clients and projects across various industries. These experiences allowed me to collaborate with cross-functional teams, develop innovative concepts, and refine my skills in delivering compelling design solutions. Here, I showcase a curated selection of the most interesting and impactful pitches I was involved in, each reflecting my approach to problem-solving, creativity, and user-centered design.

Role: Lead Designer

↓

Carlsberg sales platform

As part of a larger pitch for Carlsberg, I was tasked with designing a user-friendly and efficient digital platform tailored for bar owners. The goal was to streamline the reordering process for Carlsberg products, ensuring a seamless experience that prioritized convenience, clarity, and the specific needs of busy business owners. This project required balancing functionality with brand consistency, creating a solution that aligned with Carlsberg's reputation for quality and innovation.

Hiab website

For Hiab, I was entrusted with creating a concept design for their new website. Working from initial ideas provided by the client, I developed wireframes that formed the foundation for four key pages. These wireframes were presented to the client for feedback, and their insights shaped the final designs. The result was a set of polished pages that effectively captured Hiab's brand identity while addressing user needs and business goals.

The wireframes

 
Together with the team, we worked collaboratively to plan and design the structure of the four key pages. This involved laying out detailed wireframes that outlined the content hierarchy, user flow, and overall functionality. These wireframes served as the foundation for the design process, ensuring a clear vision for the final pages.

Client Concept

As part of the brief, we were provided with the client’s ideas and concepts for the new website. Our task was to draw inspiration from these and incorporate them into the design. This included elements such as illustrations, image style, and the overall visual direction to ensure the final website aligned seamlessly with their creative vision

The result

 Each of the four key pages was thoughtfully designed based on the initial concept ideas provided. We utilized a streamlined set of building blocks to create the pages, demonstrating to the client that a relatively simple structure could yield a variety of visually impressive layouts. This approach highlights the website’s flexibility while maintaining consistency and ease of maintenance. The final concept delivers a website that not only achieves Hiab’s business objectives but also enhances their digital presence with an intuitive and visually striking user experience.

Animations

The animations on the website are thoughtfully designed to align with the theme of cranes, reflecting Hiab's core expertise. They mimic the motion of cranes lifting and moving objects, creating a dynamic and engaging experience for users. This subtle yet impactful approach not only reinforces the brand's identity but also adds a layer of interactivity to the design.

Lillium

For Lilium, an innovative electric aircraft company, I was tasked with designing a concept for their aircraft’s control dashboard. The goal was to create a user-friendly and intuitive interface that would provide critical real-time information for pilots, focusing on features such as weather predictions and notifications for when the plane requires new repair parts. By balancing cutting-edge technology with ease of use, the dashboard design aimed to enhance flight safety, operational efficiency, and the overall flying experience for Lilium’s pioneering electric aircraft.